The Tahua Group
Burger King Sunnybrae

Engaged by the Tahua Group, our mission is to rebrand Burger King locations across New Zealand. By working closely with Tahua Management, we consistently meet tight deadlines while maintaining exceptional standards of design and quality.

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The refreshed identity is a modern refinement of the beloved 1969–1999 logo. Its retro aesthetic taps into consumer nostalgia, creating a sense of comfort and familiarity by reintroducing a design many people remember fondly.

 

Every component of the new brand system has been intentionally crafted—from the Whopper‑inspired color palette of browns, oranges, reds, and greens to the custom “Flame” typeface, designed to feel rounded, bold, and irresistibly appetizing. Together, these elements enhance the craveability and visual appeal of the food.

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The rebrand embraces simplicity, confidence, and a playful spirit. By stripping away anything overly synthetic or artificial, the identity becomes cleaner, more authentic, and unmistakably distinctive.

 

This minimalist approach ensures the brand remains timeless and stands out in a crowded market.